5 Years. 1 Million+ Units Sold. A Journey I Never Imagined.

Five years ago, I set out to clear some dead stock from my family business. I had *no* intention of building a D2C brand — we started purely as OEM partners for other companies. Just 3 listings on Amazon. That’s it.

Today, we’re proud to have sold **over 1 million units** under our own brand — connecting with **countless families** and becoming part of so many people’s daily lives.

We’re grateful to serve and share that journey with each and every one of you.

From **e-commerce** to **corporate gifting**, from **modern trade** to **general trade**, and now **quick commerce** — our journey has been nothing short of transformative.

From packing the first order to watching us hit **20,000+ orders on our first day on JioMart** (yes, it was a *technical pricing and inventory error* — a real blunder!),

Back then, I never imagined a stock clearance exercise would become a full-fledged brand. But here we are.

**Sugar** now stands for quality products, unbeatable value, and delivery speeds that very few can match.

✅ From long business cycles to 10-minute deliveries

✅ From OEM supply to building a brand people know and love

We’ve had our share of **roadblocks, failures, and sleepless nights**. But if there's one thing I’ve learned:

**Stay in the game long enough, and you’ll figure it out.**

A huge part of our journey has been this very platform — **LinkedIn**. I may not have met 99% of you in person, but your **guidance, support**, and (yes, sometimes ignored 😅) messages have played a pivotal role. Thank you. Truly.

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### A Special Mention

My father, **Mr. Amichand Jain**, has been the silent force behind it all.

This brand is more his than mine. He’s been there every step of the way — from the first dispatch to today. His experience and support have shaped who we are.

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To every entrepreneur out there:

It’s **not easy**, but it’s absolutely **possible**.

You don’t need to have it all figured out.

Just **start**, stay **consistent**, and stay **curious**.

Brands aren’t built by burning cash or selling at irrational prices.

**Build something that lasts. That’s how you build for generations.**

We still have a long way to go. Our dream is to make **Sugar a part of every Indian household**, and take it global with innovative, affordable products.

Let every **kitchen, office, and journey** carry a little bit of Sugar.

**Thank you** for being a part of our story so far.

And… sorry if I ever spammed your inbox 😅 — it was all with good intentions.

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**#5YearJourney #1MillionUnits #D2CIndia #QuickCommerce #StartupLife #MadeInIndia #SugarFamily #Entrepreneurship #Gratitude**